[description, market, stage, numbers] [what's changing, the decision we face] Write a strategy memo: 1) SWOT (specific, not generic), 2) three strategic options, 3) trade-offs, costs and risks of each, 4) recommendation and why, 5) 90-day action plan with owners (roles) and metrics, 6) what would make us change course. Challenge my assumptions where the data is weak.