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Brand style lock with --sref and --p

Generate on-brand images for a campaign by combining a style reference, style weight and your personalization profile.

MidjourneyImage generationRuleStack original

Written for Midjourney V8.2 · Updated 2026-10-16

Note: Review and test before use. Provided as is, without warranty. See Terms.

[subject, e.g. a runner tying her shoes on a misty bridge at dawn], [composition, e.g. low angle, subject small in frame, lots of sky], [brand mood words, e.g. calm, optimistic, airy] --sref [style image URL or sref code] --sw [0-1000, start at 200] --p --ar 3:2 --s 120

Replace everything in [square brackets] with your own details.

Settings & parameters

• Version: V8.2
• --sref accepts an image URL or a style code; several srefs can be mixed
• --sw sets style strength (0–1000, default 100)
• --p applies your personalization profile or moodboard; add a profile code to use a specific one

Variations

• Remove --p to see the pure sref look, then add it back to compare.
• Use --sref random to discover new looks; note the code it returns and reuse it.
• Lower --sw to 50 when the reference image's subject leaks into results.

Tips

• Save your best --sref code and --seed in a brand doc so anyone on the team can reproduce the look.
• In Settings → Advanced → Your defaults, save these pills as defaults for the campaign.
• Style references copy look and feel, not exact objects. For a specific product, use the Edit model.