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Brief for Luma Variants ad localization

A checklist-style brief for turning one approved static ad into every placement and language with Luma Variants.

Luma RayMarketingRuleStack original

Written for Luma Variants · Updated 2026-10-17

Note: Review and test before use. Provided as is, without warranty. See Terms.

Approved master ad: [describe or attach]. Must stay intact: logo, headline "[headline]", CTA "[CTA]", product image.
Formats: [pick from Story 9:16, Portrait 4:5, Square 1:1, Medium Rectangle 6:5, Widescreen 16:9].
Languages/markets: [e.g. es-MX, de-DE, ja-JP]. Tone: [tone]. Local notes: [currency, date format, legal line].

Replace everything in [square brackets] with your own details.

Settings & parameters

• Luma Variants (launched Oct 1, 2026): the Ad Variants card in the Discover tab; upload one approved static ad, pick placements and languages
• Keep the master ad's text minimal so layouts adapt cleanly

Variations

• Ask a chat AI to translate and shorten the headline per market first, then paste approved copy.
• Run an A/B pair per market with two CTA wordings.

Tips

• Review every variant for legal lines and translation accuracy before launch.