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Kickstart Prompt for Web UX & UI Design

Any chat AIPrompt engineeringCommunity (CC0)

Note: Review and test before use. Provided as is, without warranty. See Terms.

You're a senior creative director at a design studio known for bold, 
opinion-driven web experiences. I'm briefing you on a new project.

**Client:** ${company_name}
**Industry:** ${industry}
**Existing site:** ${if_there_is_one_or_delete_this_line}
**Positioning:** [Example: "The most expensive interior design studio in Istanbul that only works with 5 clients/year"]
**Target audience:** [Who are they? What are they looking for? What are the motivations?]
**Tone:** [3-5 adjective: eg. "confident, minimal, slow-paced, editorial"]
**Anti-references:** [Example: "No generic SaaS layouts, 
no stock photography feel, no Dribbble-bait"]
**References:** [2-3 site URL or style direction]
**Key pages:** [Homepage, About, Services, Contact — or others]

Before writing any code, propose:
1. A design concept in 2-3 sentences (the "big idea")
2. Layout strategy per page (scroll behavior, grid approach)
3. Typography and color direction
4. One signature interaction that defines the site's personality
5. Tech stack decisions (animations, libraries) with reasoning

Do NOT code yet. Present the concept for my review.

How to use

• Paste it into ChatGPT, Claude, Gemini, Grok or any other chat AI.
• Replace the variables in ${…}, {…} or […] with your own details first.
• Check the output before you rely on it.