Logo concept: same prompt, different AI
Task: A simple logo concept for a small business. Below is the same job written the way each tool works best. All prompts are RuleStack originals (MIT). We describe how prompting differs, not which tool is "best": we haven't run benchmarks, and results change with every model update.
Note: Review and test before use. Provided as is, without warranty. See Terms.
Ideogram
Ideogram renders brand names reliably; keep the name in quotes.
Minimal flat vector logo for "[BRAND NAME]", a [type of business]. Simple geometric icon of [symbol idea] to the left of the name in a clean rounded sans-serif. Two colors: [color 1] and [color 2]. White background, no gradients.Recraft
Recraft can output vector (SVG) files, which is what a real logo needs.
Vector logo mark for a [type of business] called [Brand]: a single-line [symbol idea], balanced negative space, works at small sizes, [color] on white. Output as SVG-style vector.ChatGPT Images (GPT Image / DALL·E)
Useful for exploring several directions at once, then refining one.
Design 4 different simple logo concepts for "[Brand]", a [business]. Each: flat, vector-style, 2 colors max, readable at small size. Show them in a 2x2 grid on white with the brand name under each icon.Midjourney
Midjourney is better for the icon than the lettering; add the name yourself in a design tool.
minimal vector logo, [symbol idea], flat design, 2 colors [colors], white background, simple geometric, brand mark for a [business] --style raw --no text, gradientHow they differ
- Use AI for concepts; finalize the logo as a clean vector in a design tool.
- Check that your logo does not resemble an existing trademark before using it.
- Text-capable models (Ideogram, GPT Image, Recraft) are better when the brand name must appear.
Replace everything in [square brackets] with your details. More: Image generation prompts · all comparisons